The Ultimate Guide to Lash & Brow Serums: Application, Mistakes & Best Practices

So, you’ve just invested in a new lash or brow serum. That's exciting! You are now just a few weeks away from seeing fuller, healthier-looking lashes and brows. However, to get those amazing results, you need to do one thing right: use it correctly. In fact, proper application is the secret to unlocking the full potential of your new serum.

This is your simple, step-by-step guide to everything you need to know. Therefore, you can feel confident in your routine and get the best results possible.

The Golden Rule of Your Lash Serum Routine

Before we even talk about how to apply the serum, you need to know the most important rule. You must use your serum every single day. In other words, results come from consistent use over time, not from applying a lot of product every once in a while. Consequently, making it a non-negotiable part of your daily routine is the key to success.

Your Simple, Step-by-Step Application Guide

Applying your serum should take less than a minute. Here are the four easy steps:

1. Start With a Clean Face. First, make sure your face is clean and dry. Your skin should be completely free of any makeup or moisturizers. As the U.S. Food & Drug Administration (FDA) advises for all eye cosmetics, you should always apply them to a clean area to prevent irritation and infection. Your skin should be completely free of any makeup or moisturizers.
2. Apply to Your Lash Line. For lashes, dip the applicator into the serum and wipe off any excess on the side of the tube. Then, simply draw a single, thin line along the base of your upper eyelashes, from the inner to the outer corner. Think of it like applying liquid eyeliner.
3. Apply to Your Brows. For brows, use the applicator to apply the serum directly to your eyebrows. Specifically, focus on any sparse areas where you want to see more fullness.
4. Let It Dry. Finally, wait about 90 seconds for the serum to dry completely before you apply any other products, like makeup or face cream.

The Top 3 Mistakes to Avoid

To ensure you get the best results, avoid these common mistakes.

• Mistake #1: Using Too Much Product. More is not better. In fact, using too much serum is wasteful and won't speed up your results. A single, thin swipe is all you need. 
• Mistake #2: Applying to a Wet Face. Applying serum to damp skin can dilute the formula and prevent it from absorbing properly. For this reason, always start with a completely dry face.
• Mistake #3: Forgetting to Be Consistent. This is the biggest mistake of all. Skipping days will significantly delay your results. Therefore, try to apply it at the same time every day to build a strong habit.

In conclusion, learning how to use lash serum correctly is simple: apply a thin layer to clean, dry skin once a day, and be consistent. By following these best practices and avoiding common mistakes, you are giving your body the support it needs to achieve incredible results.